Articles in Austin TX
Dates: 9/16/2013 - 9/18/2013
Location: To Be Determined - Austin, Texas
Welcome to the 3rd annual Foodservice Social Media Universe (#FSMU) Conference and Expo. In 2013, we will focus on the technology-driven transformation of the foodservice industry. How social and technology is at the core of app development and customer experience management. We will again, examine best practices for social media execution in the restaurant industry, uncover new strategies, learn new tactics and epand our universe of restaurant + technology providers. The conference will feature keynotes and informative panel sessions on important social media topics, including but not limited to:
Customer Experience Management (CEM)
Customer experience Management is gaining momentum as the umbrella term and method for improving and managing customer satisfaction, increasing brand advocacy and custoemr retention in an economy now powered by C2C conversation.
- Voice of the Customer (VOC) must be tightly integrated to ensure that your customer experience program is effective, and vital insight is not lost in silos. this white paper looks at why customer experience programs need to include the Voice of the Customer and discusses key requirements to ensure that voice speaks clearly.
- We will examine the use of technologies that help score the social presence, rating and grading at the unit-level and street address.
- How to move from single customer retention metrics to a more holistic, multi-dimensional understanding of your customers' experiences.
- How NOT following up with dissatisfied customers hurts your brand and how best to recover.
Social Web Analytics (Big Data)
This is the year of Big Data. Foodservice is at the core of the Lifestyle Data Loop™. More than 70% of all online conversations discuss food -where to buy, when, who, how